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Rishit Jain
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Advertising, sales promotion, personal selling and sales management.
10 months ago
10 months ago
Rishit Jain
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Advertising, sales promotion, personal selling and sales management.
10 months ago
10 months ago
Rishit Jain
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Promotional Strategies
1. Public and Customer Relations Public Relations (PR): This is about how a company manages its...
Advertising, sales promotion, personal selling and sales management.
Advertising The term "advertising" originates from the Latin words "Ad" and "Verto." "Ad" denot...
Integrated Marketing Communications
Introduction to Integrated Marketing Communications (IMC) Integrated Marketing Communications (IM...
Price changes, Public policy and pricing.
Initiating Price Cuts Why cut prices? Excess inventory: When a company has too much stock tha...
Price Adjustment Strategies
Marketers adjust prices to account for customer differences and changing market conditions. 1. D...
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