Unit 4- Pricing
Types of Pricing
What is Price? Price is the money charged for a product or service. It is the value customers gi...
New Product Pricing Strategies
When a new product is launched, companies can choose one of the following pricing strategies: ...
Product Mix Pricing Strategies
Used when a product is part of a product mix, meaning multiple related products are sold together...
Price Adjustment Strategies
Marketers adjust prices to account for customer differences and changing market conditions. 1. D...
Price changes, Public policy and pricing.
Initiating Price Cuts Why cut prices? Excess inventory: When a company has too much stock tha...