Unit 2-Connecting with customers
Consumer Behavior Model (Black Box)
Consumer Behavior Model (Black Box) Definition of Consumer Behavior Consumer behavior is the stud...
Factors Affecting Consumer Behavior
1. Cultural Factors Cultural factors play a significant role in shaping a consumer's behavior: ...
Types of Buying Decision Behavior
Consumers make different types of buying decisions based on how important the purchase is to them...
Institutional Markets and Government Markets
Institutional Markets Definition: Institutional markets consist of organizations like schools, ...
Understanding the STP Model: Segmentation, Targeting, and Positioning
The STP Model is a strategic framework used in marketing to help businesses identify and connect ...
The Buyer Decision Process and Business buyer decision process
The Buyer Decision Process in Marketing The buyer decision process is a fundamental concept in ma...