Promotional Strategies

1. Public and Customer Relations

• Public Relations (PR): This is about how a company manages its image and builds good relationships with the public, media, and stakeholders. It includes activities like press releases, media coverage, crisis management, and community events to create a positive reputation.
• Customer Relations: This focuses on keeping customers happy. It involves customer service, loyalty programs, and responding to feedback. A good customer relationship helps businesses keep their customers and attract new ones.

2. Direct Marketing

• This is when a business reaches out directly to customers to sell its products.
• Examples: Emails, SMS, telemarketing, flyers, and direct mail.
• Goal: Get an immediate response, like making a purchase or signing up for a service.

3. Online Marketing (Digital Marketing)

• This involves promoting products using the internet.
• Includes: Social media ads, Google search ads, blogs, email marketing, and websites.
• Goal: Attract customers and increase online visibility.

4. Multi-Level Marketing (MLM)

• Also called network marketing or referral marketing.
• People in the network earn money by selling products and recruiting others to join.
• Example: Companies like Amway or Herbalife, where sellers also build a team under them.

5. Buzz Marketing

• A marketing technique that makes people excited about a product so they talk about it.
• It relies on word-of-mouth and social media sharing.
• Example: When a new iPhone is released, people discuss it everywhere before even buying it.

6. Stealth Marketing

• A sneaky way of advertising where people don’t realize they are being marketed to.
• Example: In movies, when actors use Apple laptops or drink Coca-Cola without an obvious ad.
• It makes people subconsciously prefer the product.

7. Guerrilla Marketing

• A creative and low-cost way of advertising that surprises people.
• It often involves street marketing or unusual public stunts to grab attention.
• Example: Flash mobs promoting a brand or a company painting sidewalks in a fun way.

These strategies help businesses attract, engage, and retain customers in different ways. Let me know if you want more details on any of them!