Module 02 Consumer Decision Making Process and Diffusion of Innovation
Problem Recognition
Consumer behavior stems from four disciplines. Psychology is the study of the human mind and the...
Pre purchase Search
The pre-purchase search is a critical stage in the consumer decision-making process where consume...
Purchasing Process
The purchasing process in consumer behavior is a structured sequence of steps that consumers foll...
Post Purchase Behavior
Post-purchase behavior is a crucial stage in the consumer decision-making process that occurs aft...
Organizational Buying Decisions
Organizational buying decision-making is a structured process that involves multiple stakeholders...
Customer Loyalty
Customer loyalty is a crucial aspect of consumer behavior that reflects a customer’s ongoing pref...
Diffusion of Innovation
Diffusion of Innovation in Consumer Decision-Making 1. Overview of Diffusion of Innovation: Diffu...
Adoption Process
The Adoption Process in the Diffusion of Innovation The adoption process is a critical aspect of ...
Information Sources
In consumer decision-making, information sources play a critical role in guiding consumers throug...