Module 05 External Determinants of Consumer Behavior Family Social Class and Reference Group
Functions and FLC Stages
The family life cycle is a composite variable that combines marital status, size of family, age o...
Family Decision Making
Family Decision-Making Patterns Family decision-making involves multiple members contributing bas...
Social Class Influences
Social class divides society into hierarchical groups based on socioeconomic factors like income,...
Life Style Profiles
Lifestyle profiles are a segmentation tool used in marketing and consumer behavior research to ca...
Reference Group Influences
Reference groups are social groups that influence an individual’s attitudes, values, and behavior...