Module 03 Internal Influences of Consumer Behavior
Consumer Motivation
Motivation is the driving force that impels people to act. It represents the reasons one has for ...
Consumer Personality
Personality consists of the inner psychological characteristics that both determine and reflect h...
Perception
Perception in consumer behavior is about how individuals subjectively interpret and understand th...
Self Image
Self-image, also known as self-concept, plays a crucial role in consumer behavior as an internal ...
Learning and Attitude
Learning and Attitude in Consumer Behavior: Internal Influences Learning in Consumer Behavior: ...