Module 06 Introduction to Neuromarketing
Consumer Neuroscience Applications
Neuroscience is the scientific study of the nervous system, particularly the brain, to understand...
Challenges and Solutions
Using neuroscience in marketing, or neuromarketing, introduces specific challenges and opportunit...
Neuromarketing Toolbox
The neuromarketing toolbox consists of tools and techniques used to analyze consumers' neural and...
Senses and Perceptions
Senses and Perceptions in Consumer Neuroscience Senses: Sensory Impact: Neuromarketing studies ...
Attention and Consciousness
Attention and Consciousness in Consumer Neuroscience Attention: Definition: Attention is the fo...
Emotion and Feelings
Emotions and Feelings in Consumer Neuroscience Emotions: Definition: Emotions are immediate, in...