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Market Analysis
Overview Market size and market share analysis are crucial for segmentation, targeting, positioni...
Positioning
Overview Positioning is the process of creating a distinctive image of a product or service in th...
Price Mix
The Price-Quality Matrix Overview The price-quality matrix is a framework used to analyze market ...
Discussion Forum
This document explores the concept of a "market," moving beyond the simple image of a physical ma...
Case Study Coca Cola
Introduction Coca-Cola, one of the world's most recognized beverages, was created by pharmacist J...
The Marketing Management
1. Target Market Definition: The specific group of consumers that a business focuses its market...
Introduction to Marketing
Introduction to Marketing Marketing, intuitively, has something to do with the market. Even witho...
Understanding Markets
What is a Market? When we think of a "market," the first image that often comes to mind is a trad...
Case Study Kapoors Buy a Car
Case Overview The Kapoor family is looking to purchase a new car. Here are the key facts: Famil...
Consumer Decision Making Process
The need recognition stage is the first and crucial step in the consumer decision-making process....
Making Purchase Decisions
In consumer behavior, the purchase process involves multiple roles that individuals may play duri...
Concept of Consumer Behaviour
Importance of Resources in Consumer Behavior Resources refer to: Time: How much time a consumer...
Targeting Market
Process of Targeting Segment Identification: Identify segments using criteria such as demograph...
Market Segmentation
1. Segmentation Definition: The process of dividing a market into distinct, homogeneous groups...
Identifying Target Market
Target Consumer Analysis Target Groups Identified: Three Girls: Urban residents. Likely from...
Introduction to the Module
Introduction This module's focus is on one of the most interesting and strategic aspects of marke...
Case Study Santoor
The soap market in India is one of the most competitive segments in the FMCG sector. For every br...
Service Concept
Traditional Retail Model The Old Way: Kirana Stores 20 years ago, retail was predominantly conduc...
Product Life Cycle
The Product Life Cycle (PLC) is a concept derived from the biological life cycle. Just as living ...
Branding
What is a Brand? A brand is often a concept that means different things to different people. It's...