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Management By Exception
Management by Exception (MBE) is a style of management where managers focus only on important iss...
Management By Objective
1. Objectives Objectives are the goals an organization is trying to achieve. They guide all the a...
Levels of planning
Let’s break down the levels of planning based on four important factors: time, level, broadness, ...
Planning Nature and importance of planning
Nature of Planning Planning is the first and one of the most important functions of management. I...
Systems Theory
Systems Theory in management is all about seeing an organization as part of a larger system, wher...
Classical Management Theories
1. Scientific Management (Frederick Taylor) Scientific management was introduced by Frederick Tay...
Definition nature process and significance of management
What is Management? (Nature) Management is all about getting things done by planning, organizing,...
Perception Meaning and Process
Perception is the process through which individuals organize and interpret their sensory impress...
Cognitive Theory
Cognitive learning theory, as proposed by Edward Tolman and Wolfgang Köhler, emphasizes that lea...
Classical Conditioning
Classical conditioning is a simple form of learning in which a conditioned response becomes assoc...
Learning Meaning and Theories
Learning can be understood as a relatively permanent change in an individual's potential behavio...
Motivation Theories Maslow Dual Factor Expectancy
Maslow’s Hierarchy of Needs Theory The best-known theory of motivation is Abraham Maslow’s hiera...
Case Study Coca Cola
Introduction This case study examines the failure of New Coke through the lens of marketing strat...
Corporate Strategy
Key Concepts in Marketing Strategy 1. What is Strategy? Strategy defines the ways and means of e...
Market Analysis
Overview Market size and market share analysis are crucial for segmentation, targeting, positioni...
Positioning
Overview Positioning is the process of creating a distinctive image of a product or service in th...
Price Mix
The Price-Quality Matrix Overview The price-quality matrix is a framework used to analyze market ...
Discussion Forum
This document explores the concept of a "market," moving beyond the simple image of a physical ma...
Case Study Coca Cola
Introduction Coca-Cola, one of the world's most recognized beverages, was created by pharmacist J...
The Marketing Management
1. Target Market Definition: The specific group of consumers that a business focuses its market...