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Marketing Communications
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Introduction to Promotion
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Introduction to the Module
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Triumph Achieved
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Practice Assessment
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Discussion Forum
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Marketing Strategy
Overview Marketing strategy is a structured approach to achieve brand-specific objectives, such a...
Differentiation
Overview Differentiation is the process of designing meaningful differences to distinguish a comp...
Introduction to the Module
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Case Study D Light
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Retailing
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Distribution Channel Decisions
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Intermediaries in Distribution
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Distribution Mix
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Triumph Achieved
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Practice Assessment
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Recommended Reading
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Career Options in Marketing
Marketing offers a wide range of career opportunities across various functions. Here’s a breakdow...
The Evolution of Marketing
Marketing has evolved significantly over time, shaped by historical and technological changes. Be...
The Value Framework
Introduction to Value Exchange As part of this marketing course, we’ll explore the framework for ...