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Attitude Components of Attitude

Management and Behavioural Process Unit 05 Understanding Individual Behavior

Attitudes are evaluative statements—either favorable or unfavorable—about objects, people, or eve...

Updated 5 months ago by Sanjay Bandaru

Social Learning Theory

Management and Behavioural Process Unit 05 Understanding Individual Behavior

Social Learning Theory was proposed by Albert Bandura and is a cognitive learning theory that occ...

Updated 5 months ago by Sanjay Bandaru

Operant Conditioning

Management and Behavioural Process Unit 05 Understanding Individual Behavior

Operant Conditioning refers to the process of learning through the consequences of voluntary, or ...

Updated 5 months ago by Sanjay Bandaru

Big Five Personality Model

Management and Behavioural Process Unit 05 Understanding Individual Behavior

The Big Five Personality Model is a widely accepted framework that identifies five fundamental d...

Updated 5 months ago by Sanjay Bandaru

Personality Meaning and determinants

Management and Behavioural Process Unit 05 Understanding Individual Behavior

Personality refers to the stable and enduring patterns of thoughts, emotions, and behaviors that ...

Updated 5 months ago by Sanjay Bandaru

Servant Leadership

Management and Behavioural Process Unit 06 Motivation and Leadership

Overview Servant leadership is a leadership philosophy where the primary goal of the leader is t...

Updated 5 months ago by Sanjay Bandaru

Transformational Leadership

Management and Behavioural Process Unit 06 Motivation and Leadership

Overview Transformational leaders are those who inspire their followers to transcend their own se...

Updated 5 months ago by Sanjay Bandaru

Triumph Achieved

MF Module 08 Strategizing Promotions

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Practice Assessment

MF Module 08 Strategizing Promotions

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Discussion Forum

MF Module 08 Strategizing Promotions

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Digital Marketing

MF Module 08 Strategizing Promotions

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Sales Force Management

MF Module 08 Strategizing Promotions

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Personal Selling

MF Module 08 Strategizing Promotions

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Budgeting

MF Module 08 Strategizing Promotions

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Marketing Communications

MF Module 08 Strategizing Promotions

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Introduction to Promotion

MF Module 08 Strategizing Promotions

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Introduction to the Module

MF Module 08 Strategizing Promotions

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Triumph Achieved

MF Module 03 Positioning and Marketing Str...

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Practice Assessment

MF Module 03 Positioning and Marketing Str...

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Updated 5 months ago by Sanjay Bandaru

Discussion Forum

MF Module 03 Positioning and Marketing Str...

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Updated 5 months ago by Sanjay Bandaru