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Post Purchase Behavior
Post-purchase behavior is a crucial stage in the consumer decision-making process that occurs aft...
Purchasing Process
The purchasing process in consumer behavior is a structured sequence of steps that consumers foll...
Pre purchase Search
The pre-purchase search is a critical stage in the consumer decision-making process where consume...
Problem Recognition
Consumer behavior stems from four disciplines. Psychology is the study of the human mind and the...
Reference Group Influences
Reference groups are social groups that influence an individual’s attitudes, values, and behavior...
Life Style Profiles
Lifestyle profiles are a segmentation tool used in marketing and consumer behavior research to ca...
Social Class Influences
Social class divides society into hierarchical groups based on socioeconomic factors like income,...
Family Decision Making
Family Decision-Making Patterns Family decision-making involves multiple members contributing bas...
Functions and FLC Stages
The family life cycle is a composite variable that combines marital status, size of family, age o...
Self Image
Self-image, also known as self-concept, plays a crucial role in consumer behavior as an internal ...
Perception
Perception in consumer behavior is about how individuals subjectively interpret and understand th...
Consumer Personality
Personality consists of the inner psychological characteristics that both determine and reflect h...
Technology and Consumer Behavior
Technologies often enhance customer relationships and retention by engaging consumers with brands...
Nature of Consumer Behavior
1. Complex and Multifaceted Consumer behavior is complex and influenced by a variety of factors. ...
Key Terms and Concept
products and services that they expect will satisfy their needs. The core of marketing is identif...
Senses and Perceptions
Senses and Perceptions in Consumer Neuroscience Senses: Sensory Impact: Neuromarketing studies ...
Challenges and Solutions
Using neuroscience in marketing, or neuromarketing, introduces specific challenges and opportunit...
Consumer Neuroscience Applications
Neuroscience is the scientific study of the nervous system, particularly the brain, to understand...
Methods of communicating with customers
Retailers use a mix of new and traditional media to connect with customers, each with unique adva...
Outsourcing and reverse logistics
Outsourcing and reverse logistics are key components of modern retail supply chain management. Ou...