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Introduction to the Module
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Triumph Achieved
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Practice Assessment
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Discussion Forum
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Factors Affecting Consumer Behaviour
Internal Factors Influencing Consumer Decision-Making 1. Personal Factors Personal factors relat...
Introduction to the Module
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Triumph Achieved
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Practice Assessment
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Triumph Achieved
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Practice Assessment
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Buying Benefits and Strategies
Four Types of Benefits in B2B Business 1. Tangible Financial Benefits Definition: Values that t...
Segmentation in Business Markets
Segmentation, targeting, and positioning (STP) are foundational concepts in marketing. While the ...
Value Proposition in Business Markets
In the business market, value propositions are critical in establishing why a customer should pur...
Business vs Consumer Markets
The differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) are crucial for...
Introduction to B2B Markets
What is B2B Market? B2B refers to the transactions that occur between businesses rather than betw...
Introduction to the Module
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Theories of capitalization
In the context of capitalization, there are two popular theories: Cost Theory and Earning Theory....
Internal financing or ploughing back of profit
The Ploughing Back of Profits is a financial management strategy in which a company retains a por...
Over trading Under trading
Aspect Over Trading Under Trading Definition A company engages in business activities beyo...
Proforma of EPS
Description Amount Sales XXX Less: Variable Costs (XXX) Contribution XXX Less: Fixe...