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Introduction to the Module

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Introduction to the Module

Introduction to B2B Markets

Business vs Consumer Markets

Value Proposition in Business Markets

Segmentation in Business Markets

Buying Benefits and Strategies

Purchase Process in Business Markets

Types of Buyers

Case Study Mediquip

Practice Assessment

Triumph Achieved

Product Concept

Product Line Management

Branding

Product Life Cycle

Service Concept

Case Study Santoor

Introduction to the Module

Identifying Target Market

Market Segmentation

Targeting Market

Practice Assessment

Triumph Achieved

Introduction to the Module

Concept of Consumer Behaviour

Making Purchase Decisions

Consumer Decision Making Process

Factors Affecting Consumer Behaviour

Case Study Kapoors Buy a Car

Discussion Forum

Practice Assessment

Triumph Achieved

Introduction to the Module

Understanding Markets

Introduction to Marketing

The Value Framework

The Evolution of Marketing

The Marketing Management

Career Options in Marketing

Case Study Coca Cola

Recommended Reading

Discussion Forum

Practice Assessment

Triumph Achieved

Price Mix

Distribution Mix

Intermediaries in Distribution

Distribution Channel Decisions

Retailing

Case Study D Light

Introduction to the Module

Differentiation

Positioning

Market Analysis

Corporate Strategy

Marketing Strategy

Case Study Coca Cola

Discussion Forum

Practice Assessment

Triumph Achieved

Introduction to the Module

Introduction to Promotion

Marketing Communications

Budgeting

Personal Selling

Sales Force Management

Digital Marketing

Discussion Forum

Practice Assessment

Triumph Achieved

Introduction to the Module

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FINAL YEAR.
WHAT NEXT?