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UNIT I Introducing digital marketing
Digital And Social Media Marketing
-Introduction: how have digital technologies transformed marketing -Definitions: what are digital marketing and multichannel marketing -Introduction to digital marketing strategy -Introduction to digital marketing communications
UNIT -II Digital marketing strategy
Digital And Social Media Marketing
-The need for an integrated digital marketing strategy -How to structure a digital marketing strategy -Situation analysis Setting goals and objectives for digital marketing Strategy formulation for digital marketing Strategy implementation -The impact of d...
UNIT III -Delivering the online customer experience
Digital And Social Media Marketing
-Planning website design and redesign projects -Initiation of a website project -Defining site or app requirements -Designing the user experience Development and testing of content -Online retail merchandising -Site promotion or ‘traffic building’ -Servi...