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UNIT I Introducing digital marketing

Digital And Social Media Marketing

-Introduction: how have digital technologies transformed marketing -Definitions: what are digital marketing and multichannel marketing -Introduction to digital marketing strategy -Introduction to digital marketing communications

UNIT -II Digital marketing strategy

Digital And Social Media Marketing

-The need for an integrated digital marketing strategy  -How to structure a digital marketing strategy -Situation analysis Setting goals and objectives for digital marketing Strategy formulation for digital marketing Strategy implementation -The impact of d...

UNIT III -Delivering the online customer experience

Digital And Social Media Marketing

-Planning website design and redesign projects -Initiation of a website project -Defining site or app requirements -Designing the user experience Development and testing of content -Online retail merchandising -Site promotion or ‘traffic building’ -Servi...

UNIT IV -Campaign planning for digital media

Digital And Social Media Marketing

UNIT V -Social media and Social Media Optimization

Digital And Social Media Marketing

UNIT VI -Marketing communications using digital media channels

Digital And Social Media Marketing

UNIT VII Evaluation and Improvement of Digital Channel Performance

Digital And Social Media Marketing

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