UNIT IV -Campaign planning for digital media
Introduction: The characteristics of digital media
Introduction Digital media has revolutionized how we communicate, consume information, and intera...
Step 1. Goal setting and tracking for interactive marketing communications
Introduction Before launching any interactive marketing campaign, it's crucial to define clear go...
Step 2. Campaign insight
Introduction Gaining campaign insight involves understanding the performance of your interactive ...
Step 3. Segmentation and targeting
Introduction Effective segmentation and targeting are crucial for maximizing the impact of your i...
Step 4. Offer, message development and creative
Introduction This step focuses on crafting compelling offers, developing persuasive messages, and...
Step 5. Budgeting and selecting the digital media mix
Introduction This step focuses on effectively allocating your marketing funds and choosing the ri...
Step 6. Integration into overall media schedule
Introduction Integrating your interactive digital marketing campaign into your overall media sche...