UNIT VI -Marketing communications using digital media channels
Search engine marketing
Marketing Communications Using Digital Media Channels: Search Engine Marketing (SEM) Introduction...
Online public relations
Introduction Online Public Relations (Online PR) is the strategic use of digital platforms to man...
Online partnerships including affiliate marketing Interactive display advertising Opt-in email marketing and mobile text messaging social media and viral marketing Offline promotion technique
1. Online Partnerships Including Affiliate Marketing Definition: Online partnerships involve coll...
Evaluation and improvement of digital channel performance
Improvement of Digital Channel Performance Improving digital channel performance is crucial for a...
Performance management for digital channels Customer experience and content management process
Performance Management for Digital Channels Performance management for digital channels involves ...
Responsibilities for customer experience and site management plan
A comprehensive site management plan ensures a positive customer experience across all digital to...