UNIT I Introducing digital marketing
-Introduction: how have digital technologies transformed marketing
-Definitions: what are digital marketing and multichannel marketing
-Introduction to digital marketing strategy
-Introduction to digital marketing communications
Introduction: How Digital Technologies Transformed Marketing
The way businesses market themselves has undergone a radical transformation thanks to the rise of...
What are digital marketing and multichannel marketing?
These two terms often go hand-in-hand, but they have distinct meanings. Let's break them down: Di...
Digital Marketing Strategy
A digital marketing strategy is like a roadmap for your online marketing efforts. It's a plan tha...
Digital Marketing Communications
Digital marketing communications encompass all the ways you interact with your target audience on...