UNIT -II Digital marketing strategy
-The need for an integrated digital marketing strategy
-How to structure a digital marketing strategy
-Situation analysis Setting goals and objectives for digital marketing Strategy formulation for digital marketing Strategy implementation
-The impact of digital media and technology on the marketing mix
The Need for an Integrated Digital Marketing Strategy
In today's fragmented digital landscape, where consumers interact with brands across multiple tou...
How to structure a digital marketing strategy
A well-structured digital marketing strategy is like a blueprint for success. It provides clarity...
SOSTAC® Model
This framework provides a comprehensive and structured approach to digital marketing planning. L...
The Impact of Digital Media and Technology on the Marketing Mix
The traditional marketing mix, often known as the 4 Ps (Product, Price, Place, Promotion), has be...