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Entrepreneurial ideas emerge from observing problems, leveraging personal skills, and adapting to a constantly changing environment. This lecture explores how ideas originate and why they remain limitless in a dynamic world. Sources of Entrepreneurial Ideas 1...

Entrepreneurship is not confined to a specific personality type, age, or background. Through diverse stories, this lecture highlights how entrepreneurs vary widely in their journeys, industries, and approaches, emphasising that anyone can embark on this path. ...

Entrepreneurship involves creating future goods/services through opportunity discovery, evaluation, and exploitation. It is not limited to a linear process or innate traits—anyone can learn and adapt to its dynamic nature. Core Concepts 1. Entrepreneurship D...

Effectuation is a decision-making framework used by entrepreneurs to navigate uncertainty. Unlike traditional causal logic (goal-first planning), effectuation starts with available resources and adapts through experimentation, partnerships, and leveraging surp...

Expert Insights This section profiles three entrepreneurs—Achintya Krishna, Mayank Nagori, and Payoshni Saraf—highlighting how they applied effectual principles, leveraged resources, and set clear success metrics to build and scale their ventures. Achintya Kr...

IDEA EVALUATION Core Purpose: Assess initial concepts for viability, appeal, and problem-solving potential. Key Components Origins of Ideas Rooted in personal experiences/pain points (e.g., hydration tracking, fitness access). "Solve your own problem first,...

Core Framework: The 2×2 Grid Evaluates ideas based on Potential (economic/social impact) vs. Challenge (implementation difficulty). Quadrant Characteristics Recommendation Gold Mine High Potential, Low Challenge Pursue immediately (e.g., scalable SaaS)...

Expert Insights Achintya Krishna on Opportunity Evaluation Began with sports video drills for grassroots athletes—discovered a gap in structured digital coaching. Added tournament registration to solve a real need but found it low-margin and logistically com...

Question 1: What is the Market Opportunity Navigator and how does it help in decision-making? Answer: The Market Opportunity Navigator is a strategic framework that helps entrepreneurs evaluate and prioritize business ideas based on two main criteria: market p...