Module 4
Introduction to the case method
In this section we will introduce the concept of decision-making, particularly in entrepreneurial...
The case method explained
In this section describes the structure of a typical business case and highlights important consi...
Learning using the case method
In this section, we understand how to maximize learning from the case method through effective pr...
Getting started with and discussion of part A of the case
In this section we initiate a multi-part case study on "Fashnear" to practice decision-making usi...
Discussion on the Lean Canvas for 'Fashnear' and problem-solution-fit
In this section, we review hypothetical Lean Canvases for Fashnear and assesses whether the ventu...
Discussion on Lean Canvas and product market fit for 'Merishop'
Here, in this section we analyze the Lean Canvas of the pivoted venture, Merishop (the backstory ...
Discussion on lean canvas and product-market-fit for 'Meesho'
In this section, we focus on creating a Lean Canvas for Meesho after its second pivot and then di...
'Meesho' venture building journey, along with insights from Vidit and Sanjeev, founders of 'Meesho'
In this section we summarize the key lessons from Meesho's entrepreneurial journey, including per...