Unit-1 Introduction to Marketing Fundamentals
Meaning Definition marketing
Marketing is fundamentally about recognizing and satisfying human and societal needs in a profita...
scope of marketing
Marketing is a multifaceted discipline that involves the creation, promotion, and delivery of goo...
marketing concepts
The marketing concept revolves around a company's strategy to maximize profit by boosting sales, ...
Core Marketing concepts
Marketing is a dynamic field that revolves around various core concepts essential for understandi...
Marketing Mix
The marketing mix is a fundamental concept in marketing strategy. It involves strategically blend...
Delivering and Creating Customer Value
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Responsibilities of Manager
A Marketing Manager plays a pivotal role in shaping the marketing strategies and activities of an...
Marketing Ecosystem
The marketing environment plays a pivotal role in shaping an organization's marketing decisions a...