Unit-2 Connecting with Customers
Consumer behavior model
The Black Box Model of Consumer Behavior is a valuable framework for understanding how consumers ...
Factors affecting consumer Behavior
Consumer behavior refers to how individuals, groups, and organizations make choices regarding the...
Types of Buying Decision Behavior
{ width=50%,align=center} There are four types of buying decision behavior: Complex Buying Beha...
The Buyer Decision Process
The Buying Decision Process is a fundamental concept in understanding consumer behavior, as it pr...
Business Buyer Behavior
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The Business Buyer Decision Process
The business buying process consists of several stages that organizations go through when making ...
Institutional and Government Market
Institutional and government markets are two distinct segments of the market that serve specific ...
STP Model
The Segmentation, Targeting, and Positioning (STP) process is a fundamental strategy in modern ma...
Segmentation
Market segmentation is a fundamental concept in modern marketing, emphasizing a market-oriented s...
Targeting
Market targeting involves evaluating and defining your target market based on various dimensions,...
Positioning
In simple words, "product positioning" refers to the position or image which a product enjoys in ...