Unit-5 Distribution Channels
Marketing channels
A marketing channel, also known as a distribution channel, refers to the pathway through which go...
structure
The structure of a marketing channel describes how products get from producers to consumers. The ...
types
Marketing channels are pathways through which a product or service gets from the producer to the ...
criteria of selecting a channel
Selecting the right marketing channel is pivotal for the effective promotion and distribution of ...
wholesaling
The success of a product in the market significantly depends on how efficiently it is distributed...
Channel Management
Channel Management plays a vital role in sales and marketing, focusing on reaching a broad custom...
channel design
Channel Design is a critical component of Channel Management, involving the strategic planning an...
channel conflict
Channel Conflict is a significant challenge in Channel Management, where divergent interests or c...