Unit-6 Promotion

American Association of Advertising Agencies (4A’s) defines IMC as “a concept of marketing commu...

Advertising is a form of marketing communication that aims to promote a product, service, or idea...

Sales promotion is a key element of the promotional mix in marketing, designed to stimulate immed...

Personal selling is a unique and often expensive form of promotion that involves direct, one-on-...

Online marketing encompasses a variety of strategies and techniques utilized to promote products ...

Public Relations (PR) Definition and Overview Public Relations, commonly abbreviated as PR, is a ...

Direct Marketing Channels Face-to-face selling by a sales force: This method entails a sales tea...

Multilevel Marketing (MLM) is a strategy some direct sales companies use to encourage existing di...

In the dynamic field of marketing, various innovative strategies are used to capture audience att...