Unit-3 Product Decision
Product Levels
The product is at the core of the marketing mix, and it plays a central role in determining the s...
Product Characteristics and Classifications
Products can be categorized in various ways based on different criteria, offering insights into t...
New product development stages
The new product development (NPD) process is a systematic approach to bringing a new product to t...
categories of new product
In the realm of new product development, businesses explore various avenues to stay competitive a...
reasons for launching new products and its failure
New Product Failures New Product Fails when they cannot generate adequate sales and products as p...
Product life cycle strategies and its extension
The product life-cycle is characterized by the distinction between sales and profit curves. Ofte...
Ansoff’s Matrix
The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic framework deve...
BCG Matrix
Stars Stars represent business segments characterized by rapid market growth and a significant m...
meaning of services
Services are multifaceted and integral components of today's economy, characterized by their dist...
Differenct Between Goods and Service
Difference Between Goods and Service Goods and services are the two primary types of products tha...
unique characteristics of services
Services are distinctive in nature, possessing unique characteristics that set them apart from ta...
7Ps of service marketing
Service marketing differs from product marketing because it allows customers to personalize servi...
Service delivery process
Effective service delivery is a critical aspect of providing exceptional customer experiences. To...