MF

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What is B2B Market? B2B refers to the transactions that occur between businesses rather than betw...

The differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) are crucial for...

In the business market, value propositions are critical in establishing why a customer should pur...

Segmentation, targeting, and positioning (STP) are foundational concepts in marketing. While the ...

Four Types of Benefits in B2B Business 1. Tangible Financial Benefits Definition: Values that t...

In B2B markets, the purchase and sales processes differ significantly from B2C. The complexities ...

Types of B2B Customers 1. Commodity Buyers Characteristics: Commodity buyers focus solely on t...

Background: MediQuip A subsidiary of Universal, a French conglomerate. Product lines: CT scanne...

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Before diving into product strategies, it is essential to grasp the fundamental concept of a prod...

Product Line Management involves organizing, analyzing, and strategizing around a company's total...

What is a Brand? A brand is often a concept that means different things to different people. It's...

The Product Life Cycle (PLC) is a concept derived from the biological life cycle. Just as living ...

Traditional Retail Model The Old Way: Kirana Stores 20 years ago, retail was predominantly conduc...

The soap market in India is one of the most competitive segments in the FMCG sector. For every br...

Introduction This module's focus is on one of the most interesting and strategic aspects of marke...

Target Consumer Analysis Target Groups Identified: Three Girls: Urban residents. Likely from...

1. Segmentation Definition: The process of dividing a market into distinct, homogeneous groups...

Process of Targeting Segment Identification: Identify segments using criteria such as demograph...

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Importance of Resources in Consumer Behavior Resources refer to: Time: How much time a consumer...

In consumer behavior, the purchase process involves multiple roles that individuals may play duri...

The need recognition stage is the first and crucial step in the consumer decision-making process....

Internal Factors Influencing Consumer Decision-Making 1. Personal Factors Personal factors relat...

Case Overview The Kapoor family is looking to purchase a new car. Here are the key facts: Famil...

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What is a Market? When we think of a "market," the first image that often comes to mind is a trad...

Introduction to Marketing Marketing, intuitively, has something to do with the market. Even witho...

Introduction to Value Exchange As part of this marketing course, we’ll explore the framework for ...

Marketing has evolved significantly over time, shaped by historical and technological changes. Be...

1. Target Market Definition: The specific group of consumers that a business focuses its market...

Marketing offers a wide range of career opportunities across various functions. Here’s a breakdow...

Introduction Coca-Cola, one of the world's most recognized beverages, was created by pharmacist J...

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This document explores the concept of a "market," moving beyond the simple image of a physical ma...

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The Price-Quality Matrix Overview The price-quality matrix is a framework used to analyze market ...

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Overview Differentiation is the process of designing meaningful differences to distinguish a comp...

Overview Positioning is the process of creating a distinctive image of a product or service in th...

Overview Market size and market share analysis are crucial for segmentation, targeting, positioni...

Key Concepts in Marketing Strategy 1. What is Strategy? Strategy defines the ways and means of e...

Overview Marketing strategy is a structured approach to achieve brand-specific objectives, such a...

Introduction This case study examines the failure of New Coke through the lens of marketing strat...

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