Module 01 Basics of Marketing
Introduction to the Module
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Understanding Markets
What is a Market? When we think of a "market," the first image that often comes to mind is a trad...
Introduction to Marketing
Introduction to Marketing Marketing, intuitively, has something to do with the market. Even witho...
The Value Framework
Introduction to Value Exchange As part of this marketing course, we’ll explore the framework for ...
The Evolution of Marketing
Marketing has evolved significantly over time, shaped by historical and technological changes. Be...
The Marketing Management
1. Target Market Definition: The specific group of consumers that a business focuses its market...
Career Options in Marketing
Marketing offers a wide range of career opportunities across various functions. Here’s a breakdow...
Case Study Coca Cola
Introduction Coca-Cola, one of the world's most recognized beverages, was created by pharmacist J...
Recommended Reading
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Discussion Forum
This document explores the concept of a "market," moving beyond the simple image of a physical ma...
Practice Assessment
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Triumph Achieved
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