Module 06 Strategizing Products and Services
Product Concept
Before diving into product strategies, it is essential to grasp the fundamental concept of a prod...
Product Line Management
Product Line Management involves organizing, analyzing, and strategizing around a company's total...
Branding
What is a Brand? A brand is often a concept that means different things to different people. It's...
Product Life Cycle
The Product Life Cycle (PLC) is a concept derived from the biological life cycle. Just as living ...
Service Concept
Traditional Retail Model The Old Way: Kirana Stores 20 years ago, retail was predominantly conduc...
Case Study Santoor
The soap market in India is one of the most competitive segments in the FMCG sector. For every br...