Module 03 Positioning and Marketing Strategy

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Overview Differentiation is the process of designing meaningful differences to distinguish a comp...

Overview Positioning is the process of creating a distinctive image of a product or service in th...

Overview Market size and market share analysis are crucial for segmentation, targeting, positioni...

Key Concepts in Marketing Strategy 1. What is Strategy? Strategy defines the ways and means of e...

Overview Marketing strategy is a structured approach to achieve brand-specific objectives, such a...

Introduction This case study examines the failure of New Coke through the lens of marketing strat...

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