Module 04 Understanding Consumer Behaviour
Introduction to the Module
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Concept of Consumer Behaviour
Importance of Resources in Consumer Behavior Resources refer to: Time: How much time a consumer...
Making Purchase Decisions
In consumer behavior, the purchase process involves multiple roles that individuals may play duri...
Consumer Decision Making Process
The need recognition stage is the first and crucial step in the consumer decision-making process....
Factors Affecting Consumer Behaviour
Internal Factors Influencing Consumer Decision-Making 1. Personal Factors Personal factors relat...
Case Study Kapoors Buy a Car
Case Overview The Kapoor family is looking to purchase a new car. Here are the key facts: Famil...
Discussion Forum
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Practice Assessment
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Triumph Achieved
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