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What are Marketing Channels ?
Marketing Channels Definition Distribution channels are sets of interdependent organizations par...
Capital Budgeting and Time Value of Money
Capital Budgeting: Simplified Notes What is Capital Budgeting? Capital budgeting is basically dec...
Promotional Strategies
1. Public and Customer Relations Public Relations (PR): This is about how a company manages its...
Advertising, sales promotion, personal selling and sales management.
Advertising The term "advertising" originates from the Latin words "Ad" and "Verto." "Ad" denot...
Integrated Marketing Communications
Introduction to Integrated Marketing Communications (IMC) Integrated Marketing Communications (IM...
Price changes, Public policy and pricing.
Initiating Price Cuts Why cut prices? Excess inventory: When a company has too much stock tha...
Price Adjustment Strategies
Marketers adjust prices to account for customer differences and changing market conditions. 1. D...
Product Mix Pricing Strategies
Used when a product is part of a product mix, meaning multiple related products are sold together...
New Product Pricing Strategies
When a new product is launched, companies can choose one of the following pricing strategies: ...
Conceptual Tools
Opportunity Cost The next best alternative that is given up while making a decision or choice. Ex...
Introduction to Microeconomics
Microeconomics A study of decisions of individuals and firms in relation to the scarcity of resou...
Origins of Persuasive Communication
1. Introduction to Persuasive Communication Communication is a fundamental human activity, second...
Preparing for Online Presentations
1. Challenges of Online Presentations Lack of audience feedback – People often keep cameras off,...
Harmonizing Verbal and Non-Verbal Aspects in Presentations
1. Importance of Delivery in Presentations A presentation is not just about slides; the speaker ...
Putting Together a Persuasive Presentation
1. Importance of Planning Slides Slides should complement the speech, not replace it. Avoid the ...
Types of Slides and Best Practices
1. Types of Slides 1. Document Slides Used in academic and corporate training environments. Text...
Basics of Slides
1. Understanding the Role of Slides in a Presentation A presentation is a combination of speech a...
Overcoming Glossophobia, Anxiety & Fear of Social Judgment
1. Introduction to Glossophobia Glossophobia (fear of public speaking) is a common anxiety trigge...
Importance of Oral Communication in Academic and Professional Settings
1. Introduction to Oral Communication Oral communication is a critical skill in both academic and...
The AEIOUXE Framework
Introduction The AEIOUXE framework is a six-step method designed to make persuasive communication...