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Module 1
Types of Pricing
What is Price? Price is the money charged for a product or service. It is the value customers gi...
What is Ethical Marketing ?
Marketing Ethics Definition Marketing ethics is a moral compass, guiding a company's promotiona...
What is Marketing's Impact?
Marketing's Impact Marketing’s Impact on Individuals Influences purchasing decisions. Shapes pe...
Sustainable Marketing
1. Sustainable Marketing Definition Sustainable marketing is a pivotal approach that goes beyond...
What is Channel Conflict?
Channel Conflict Channel conflict occurs when one channel member's actions prevent another chan...
What is Channel Management
Channel Management Marketing channel management involves selecting, managing, and motivating in...
What are Marketing Channels ?
Marketing Channels Definition Distribution channels are sets of interdependent organizations par...
Capital Budgeting and Time Value of Money
Capital Budgeting: Simplified Notes What is Capital Budgeting? Capital budgeting is basically dec...
Promotional Strategies
1. Public and Customer Relations Public Relations (PR): This is about how a company manages its...
Advertising, sales promotion, personal selling and sales management.
Advertising The term "advertising" originates from the Latin words "Ad" and "Verto." "Ad" denot...
Integrated Marketing Communications
Introduction to Integrated Marketing Communications (IMC) Integrated Marketing Communications (IM...
Price changes, Public policy and pricing.
Initiating Price Cuts Why cut prices? Excess inventory: When a company has too much stock tha...
Price Adjustment Strategies
Marketers adjust prices to account for customer differences and changing market conditions. 1. D...
Product Mix Pricing Strategies
Used when a product is part of a product mix, meaning multiple related products are sold together...
New Product Pricing Strategies
When a new product is launched, companies can choose one of the following pricing strategies: ...
Conceptual Tools
Opportunity Cost The next best alternative that is given up while making a decision or choice. Ex...
Origins of Persuasive Communication
1. Introduction to Persuasive Communication Communication is a fundamental human activity, second...
Preparing for Online Presentations
1. Challenges of Online Presentations Lack of audience feedback – People often keep cameras off,...
Harmonizing Verbal and Non-Verbal Aspects in Presentations
1. Importance of Delivery in Presentations A presentation is not just about slides; the speaker ...