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Introduction Coca-Cola, one of the world's most recognized beverages, was created by pharmacist J...

1. Target Market Definition: The specific group of consumers that a business focuses its market...

Introduction to Marketing Marketing, intuitively, has something to do with the market. Even witho...

What is a Market? When we think of a "market," the first image that often comes to mind is a trad...

Case Overview The Kapoor family is looking to purchase a new car. Here are the key facts: Famil...

The need recognition stage is the first and crucial step in the consumer decision-making process....

In consumer behavior, the purchase process involves multiple roles that individuals may play duri...

Importance of Resources in Consumer Behavior Resources refer to: Time: How much time a consumer...

Process of Targeting Segment Identification: Identify segments using criteria such as demograph...

1. Segmentation Definition: The process of dividing a market into distinct, homogeneous groups...

Target Consumer Analysis Target Groups Identified: Three Girls: Urban residents. Likely from...

Introduction This module's focus is on one of the most interesting and strategic aspects of marke...

The soap market in India is one of the most competitive segments in the FMCG sector. For every br...

Traditional Retail Model The Old Way: Kirana Stores 20 years ago, retail was predominantly conduc...

The Product Life Cycle (PLC) is a concept derived from the biological life cycle. Just as living ...

What is a Brand? A brand is often a concept that means different things to different people. It's...

Product Line Management involves organizing, analyzing, and strategizing around a company's total...

Before diving into product strategies, it is essential to grasp the fundamental concept of a prod...

Background: MediQuip A subsidiary of Universal, a French conglomerate. Product lines: CT scanne...

Types of B2B Customers 1. Commodity Buyers Characteristics: Commodity buyers focus solely on t...