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Introduction to Social Media Marketing (SMM)

Inbound Marketing Unit 4- Social Media Marketing & Progra...

1. Definition: Social Media Marketing (SMM) Explanation: Social Media Marketing (SMM) is the st...

Updated 10 months ago by Aman Thoyaj

Maximizing ROI with Marketing Attribution and Experimentation

Inbound Marketing Unit 7: Utilization of Marketing Automa...

Understanding which marketing efforts truly drive results and continuously testing new approaches...

Updated 10 months ago by Aman Thoyaj

Strategies for Implementing Automation and AI in Marketing

Inbound Marketing Unit 7: Utilization of Marketing Automa...

Implementing Marketing Automation (MA) and Artificial Intelligence (AI) isn't just about buying s...

Updated 10 months ago by Aman Thoyaj

Role of Regulators in India, Role of Securities and Exchange Board of India

Mutual Funds Services UNIT 7

Role of Regulators in India: Crucial Role: Regulators in India play a crucial role in ensuring ...

Updated 10 months ago by Sheeja Mutyala

Introduction to Artificial Intelligence (AI) in Marketing

Inbound Marketing Unit 7: Utilization of Marketing Automa...

Artificial Intelligence (AI) in marketing involves using computer systems and algorithms to perfo...

Updated 10 months ago by Aman Thoyaj

Introduction to Marketing Automation (MA)

Inbound Marketing Unit 7: Utilization of Marketing Automa...

Marketing Automation refers to the use of specialized software platforms and technologies designe...

Updated 10 months ago by Aman Thoyaj

Measuring the Results of an Influencer Marketing Campaign (Metrics)

Inbound Marketing UNIT 6: Influencer Marketing

After executing an influencer campaign, measuring its performance is essential to understand its ...

Updated 10 months ago by Aman Thoyaj

Creating an Influencer Marketing Campaign

Inbound Marketing UNIT 6: Influencer Marketing

Launching a successful influencer marketing campaign involves careful planning and structured exe...

Updated 10 months ago by Aman Thoyaj

Tools for Influencer Marketing

Inbound Marketing UNIT 6: Influencer Marketing

Just like other specialized areas of digital marketing such as Content Marketing, SEO, Local SEO,...

Updated 10 months ago by Aman Thoyaj

Strategies for Identifying and Engaging Influencers

Inbound Marketing UNIT 6: Influencer Marketing

Finding the right influencers and building effective partnerships requires a strategic approach. ...

Updated 10 months ago by Aman Thoyaj

The Role and Importance of Influencers Today

Inbound Marketing UNIT 6: Influencer Marketing

Influencers have become a significant force in modern marketing. They are individuals (or sometim...

Updated 10 months ago by Aman Thoyaj

Introduction to Influencer Marketing

Inbound Marketing UNIT 6: Influencer Marketing

Influencer marketing is a strategic approach where brands collaborate with individuals who have o...

Updated 10 months ago by Aman Thoyaj

Search engine marketing

Digital And Social Media Marketing UNIT VI -Marketing communications using...

Marketing Communications Using Digital Media Channels: Search Engine Marketing (SEM) Introduction...

Updated 10 months ago by Anya Motha

Performance indicators – Sharpe, Jensen and Treynor, SIP – Taxation on Mutual Fund

Mutual Funds Services UNIT 6

Performance Indicators – Sharpe, Jensen, and Treynor Ratios Portfolio Performance Measures: Key...

Updated 10 months ago by Sheeja Mutyala

The benchmark for some of the mutual fund schemes- Scheme Selection based on Investor needs, preferences, and risk-profile

Mutual Funds Services UNIT 6

Benchmark for Mutual Fund Schemes: Definition: A benchmark index is a standard against which th...

Updated 10 months ago by Sheeja Mutyala

Factors that affect mutual fund performance-Drivers of Returns and Risk in mutual fund Scheme

Mutual Funds Services UNIT 6

Factors Affecting Mutual Fund Performance: 1. Economic Factors Inflation & Interest Rates: High...

Updated 10 months ago by Sheeja Mutyala

General and Specific Risk Factors

Mutual Funds Services UNIT 6

Risk Factors Affecting Mutual Fund Performance Mutual Funds and Risk Factors: Subject to Risks:...

Updated 10 months ago by Sheeja Mutyala

SEBI and AMFI Guidelines for Mutual Funds

Mutual Funds Services SEBI & AMFI Guidelines

1. SEBI Guidelines for Mutual Funds The Securities and Exchange Board of India (SEBI) is the regu...

Updated 10 months ago by Sheeja Mutyala

A/B Testing and Optimization in Marketing

Inbound Marketing Unit 7: Utilization of Marketing Automa...

A/B testing (also known as split testing) is a fundamental method used in marketing to continuous...

Updated 10 months ago by Aman Thoyaj

Benefits of Implementing Marketing Automation and AI

Inbound Marketing Unit 7: Utilization of Marketing Automa...

Integrating Marketing Automation (MA) and Artificial Intelligence (AI) into marketing efforts yie...

Updated 10 months ago by Aman Thoyaj