Recently Updated Pages
Types of Buying Decision Behavior
{ width=50%,align=center} There are four types of buying decision behavior: Complex Buying Beha...
Consumer behavior model
The Black Box Model of Consumer Behavior is a valuable framework for understanding how consumers ...
Flexible Budget
What is a Flexible Budget? A flexible budget is a plan that changes based on how much a business ...
Introduction: How Digital Technologies Transformed Marketing
The way businesses market themselves has undergone a radical transformation thanks to the rise of...
What are digital marketing and multichannel marketing?
These two terms often go hand-in-hand, but they have distinct meanings. Let's break them down: Di...
The Need for an Integrated Digital Marketing Strategy
In today's fragmented digital landscape, where consumers interact with brands across multiple tou...
The Impact of Digital Media and Technology on the Marketing Mix
The traditional marketing mix, often known as the 4 Ps (Product, Price, Place, Promotion), has be...
Difference in goods and service in marketing,
Marketing goods and services differ significantly due to their inherent characteristics. Here's a...
Introduction to Services
What are Services? Services are economic activities that are intangible, meaning they cannot be t...
Unit 1
McGregor's Theory X and Theory Y
Douglas McGregor, a social psychologist and management professor at MIT, proposed two contrasting...
New Page
New Page
Case Study Coca ColaStart-a-podcast.jpgmeetingAttendanceList.csv
Proposal and Solution Development
This is a comprehensive overview of proposal and solution development processes, which are critic...
Importance of Organizational Behavior (OB)
Why is OB Important? OB provides a framework for understanding and influencing behavior in organi...
Factors Affecting Organizational Behavior (OB)
Organizational Behavior (OB) is influenced by a multitude of factors that operate at different le...
Conceptual Models of OB
Conceptual models in Organizational Behavior (OB) provide frameworks for understanding the comple...
Scope of Organizational Behavior (OB)
The scope of Organizational Behavior (OB) is vast and encompasses a wide range of topics related ...
Nature of Organizational Behavior (OB)
Organizational Behavior (OB) is a complex and multifaceted field of study. Its nature can be unde...
Definition of Organizational Behavior (OB)
Organizational Behavior (OB) can be defined as the systematic study and application of knowledge ...