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UNIT 5
Net Asset Value, Total ExpenseRatio, and Pricing of Units
UNIT 6
Risk, Return, and Performanceof Funds
UNIT 7
Legal and Regulatory Framework
UNIT IV -Campaign planning for digital media
UNIT V -Social media and Social Media Optimization
UNIT VI -Marketing communications using digital media channels
Unit- Cyber Laws
Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and penalties.
Unit- Competition Law
The Competition Act, 2002- Concept of Competition, Development of Competition Law, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Com...
Unit- Law of Consumer Protection
Consumer Protection Act 2019: Back ground & definitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, service, remedies.A brief overview of : Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission a...
UNIT-5 Input Tax Credit (ITC) under GST
UNIT-6 Tax Invoice and GST Returns
UNIT VII Evaluation and Improvement of Digital Channel Performance
UNIT-7 Customs Duty and Baggage
Unit 4- Social Media Marketing & Programmatic Ad
Introduction to Social Media platforms and its characteristics - Trends - Creating a social media strategy - Measuring social media results - Tools for social media marketing - Basics of Programmatic ads – Native Ads
UNIT 5: E-mail & Mobile Marketing
Email Marketing – Types of e-mails - Creating e-mail marketing strategy - Tools for e-mail Marketing - Measuring e-mail marketing campaigns – Basics of Mobile Marketing
UNIT 6: Influencer Marketing
Influencers - Role of Influencers in Marketing today - Strategies for Identifying and engaging Influencers - Tools for Influencer Marketing - Creating an influencer marketing campaign and measuring the results (metrics)
Unit 7: Utilization of Marketing Automation and Artificial Intelligence (AI)
Strategies for implementing Automation and AI internal customer-facing process – Streamlining marketing process and enhancing customer experience - A/B Testing and Optimization – Maximizing ROI with Marketing Attribution and Experimentation