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Anya Motha
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Service Quality
Service Quality Service quality refers to how well a service provider meets or exceeds customer e...
Site promotion or ‘traffic building’
Site Promotion or "Traffic Building" Getting your website noticed is crucial for online success. ...
Online Retail Merchandising
Online Retail Merchandising: A Deep Dive Online retail merchandising is the art and science of pr...
Designing the user experience Development and testing of content
Designing the User Experience: Development and Testing of Content Creating a positive user experi...
Defining site or app requirements
Defining Site or App Requirements Clearly defining requirements is crucial for any website or app...
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UNIT III -Delivering the online customer experience
-Planning website design and redesign projects -Initiation of a website project -Defining site ...
UNIT -II Digital marketing strategy
-The need for an integrated digital marketing strategy -How to structure a digital marketing st...
UNIT I Introducing digital marketing
-Introduction: how have digital technologies transformed marketing -Definitions: what are digita...
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