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Anya Motha
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E-Service Quality
E-service quality refers to the quality of service delivered through electronic channels, primari...
90-Day Digital Marketing Plan
Phase 1 (Days 1-30): Foundation & Analysis: This phase is about setting the stage for success....
Responsibilities for customer experience and site management Essential References:
A comprehensive site management plan ensures a positive customer experience across all digital to...
How often should content be updated?
The frequency with which you should update content depends on several factors, including the type...
Customer experience and content management process
Customer experience (CX) and content management are crucial for building strong customer relation...
Recently Created Chapters View All
UNIT VII Evaluation and Improvement of Digital Channel Performance
UNIT VI -Marketing communications using digital media channels
UNIT V -Social media and Social Media Optimization
UNIT IV -Campaign planning for digital media
UNIT III -Delivering the online customer experience
-Planning website design and redesign projects -Initiation of a website project -Defining site ...
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