Marketing Management
College Hive Podcast (Quick Learning)
Unit 1 Unit 2 Unit 3
Unit 1- Introduction to marketing fundamentals
Meaning and Definition of Marketing
What is Marketing? Marketing is the process of identifying and meeting human and social needs in...
Evolution of Marketing
Evolution of Marketing Philosophies Marketing philosophies have evolved over time, reflecting cha...
Core Marketing Concepts
Core Marketing Concepts Needs, Wants, and Demands Needs: Basic human requirements or states of ...
Unit 2-Connecting with customers
Consumer Behavior Model (Black Box)
Consumer Behavior Model (Black Box) Definition of Consumer Behavior Consumer behavior is the stud...
Factors Affecting Consumer Behavior
1. Cultural Factors Cultural factors play a significant role in shaping a consumer's behavior: ...
Types of Buying Decision Behavior
Consumers make different types of buying decisions based on how important the purchase is to them...
Institutional Markets and Government Markets
Institutional Markets Definition: Institutional markets consist of organizations like schools, ...
Understanding the STP Model: Segmentation, Targeting, and Positioning
The STP Model is a strategic framework used in marketing to help businesses identify and connect ...
The Buyer Decision Process and Business buyer decision process
The Buyer Decision Process in Marketing The buyer decision process is a fundamental concept in ma...
Unit 3- Product decision
Define Setting Product Strategy
Unit III: Product Decisions This unit explores the exciting world of products and how companies m...
Competitive Dymanics
Competitive Dynamics Competitive Strategies for Market Leaders Expand total market demand: Fi...
What is Services Marketing
Services Marketing Services and Unique Characteristics of Services What Are Services? Definit...
Product Life Cycle
Product Life Cycle Strategies Product Life Cycle (PLC) Strategy The Product Life Cycle (PLC) des...
New Product Development
Stages of New Product Development Bringing a new product to life is a journey with several stage...
Unit 4- Pricing
Types of Pricing
What is Price? Price is the money charged for a product or service. It is the value customers gi...
New Product Pricing Strategies
When a new product is launched, companies can choose one of the following pricing strategies: ...
Product Mix Pricing Strategies
Used when a product is part of a product mix, meaning multiple related products are sold together...
Price Adjustment Strategies
Marketers adjust prices to account for customer differences and changing market conditions. 1. D...
Price changes, Public policy and pricing.
Initiating Price Cuts Why cut prices? Excess inventory: When a company has too much stock tha...
Unit V-Distribution Channels
What are Marketing Channels ?
Marketing Channels Definition Distribution channels are sets of interdependent organizations par...
What is Consumer Marketing Channels ?
Consumer Marketing Channels 0-level: Manufacturer to Consumer 1-level: Manufacturer to Retail...
Definition of Wholesaling & Retailing
Wholesaling Wholesaling includes all activities involved in selling goods and services to those ...
What is Physical Distribution
Physical Distribution (Marketing Logistics) Marketing Logistics: Planning, implementing, and c...
What is Channel Management
Channel Management Marketing channel management involves selecting, managing, and motivating in...
What is Channel Conflict?
Channel Conflict Channel conflict occurs when one channel member's actions prevent another chan...
Unit VI-Promotion
Integrated Marketing Communications
Introduction to Integrated Marketing Communications (IMC) Integrated Marketing Communications (IM...
Advertising, sales promotion, personal selling and sales management.
Advertising The term "advertising" originates from the Latin words "Ad" and "Verto." "Ad" denot...
Promotional Strategies
1. Public and Customer Relations Public Relations (PR): This is about how a company manages its...
Unit 7 - Competitive Dynamics and Socially Responsible Marketing
Sustainable Marketing
1. Sustainable Marketing Definition Sustainable marketing is a pivotal approach that goes beyond...
What is Marketing's Impact?
Marketing's Impact Marketing’s Impact on Individuals Influences purchasing decisions. Shapes pe...
What is Ethical Marketing ?
Marketing Ethics Definition Marketing ethics is a moral compass, guiding a company's promotiona...