Marketing Management

What is Marketing? Marketing is the process of identifying and meeting human and social needs in...

Evolution of Marketing Philosophies Marketing philosophies have evolved over time, reflecting cha...

Core Marketing Concepts Needs, Wants, and Demands Needs: Basic human requirements or states of ...

Consumer Behavior Model (Black Box) Definition of Consumer Behavior Consumer behavior is the stud...

1. Cultural Factors Cultural factors play a significant role in shaping a consumer's behavior: ...

Consumers make different types of buying decisions based on how important the purchase is to them...

Institutional Markets Definition: Institutional markets consist of organizations like schools, ...

The STP Model is a strategic framework used in marketing to help businesses identify and connect ...

The Buyer Decision Process in Marketing The buyer decision process is a fundamental concept in ma...

Unit III: Product Decisions This unit explores the exciting world of products and how companies m...

Competitive Dynamics Competitive Strategies for Market Leaders Expand total market demand: Fi...

Services Marketing Services and Unique Characteristics of Services What Are Services? Definit...

Product Life Cycle Strategies Product Life Cycle (PLC) Strategy The Product Life Cycle (PLC) des...

Stages of New Product Development Bringing a new product to life is a journey with several stage...