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Digital And Social Media Marketing

UNIT I Introducing digital marketing

-Introduction: how have digital technologies transformed marketing -Definitions: what are digita...

UNIT -II Digital marketing strategy

-The need for an integrated digital marketing strategy  -How to structure a digital marketing st...

UNIT III -Delivering the online customer experience

-Planning website design and redesign projects -Initiation of a website project -Defining site ...

UNIT IV -Campaign planning for digital media

UNIT V -Social media and Social Media Optimization

UNIT VI -Marketing communications using digital media channels