Digital And Social Media Marketing
UNIT I Introducing digital marketing
-Introduction: how have digital technologies transformed marketing -Definitions: what are digita...
Introduction: How Digital Technologies Transformed Marketing
The way businesses market themselves has undergone a radical transformation thanks to the rise of...
What are digital marketing and multichannel marketing?
These two terms often go hand-in-hand, but they have distinct meanings. Let's break them down: Di...
Digital Marketing Strategy
A digital marketing strategy is like a roadmap for your online marketing efforts. It's a plan tha...
Digital Marketing Communications
Digital marketing communications encompass all the ways you interact with your target audience on...
UNIT -II Digital marketing strategy
-The need for an integrated digital marketing strategy -How to structure a digital marketing st...
The Need for an Integrated Digital Marketing Strategy
In today's fragmented digital landscape, where consumers interact with brands across multiple tou...
How to structure a digital marketing strategy
A well-structured digital marketing strategy is like a blueprint for success. It provides clarity...
SOSTAC® Model
This framework provides a comprehensive and structured approach to digital marketing planning. L...
The Impact of Digital Media and Technology on the Marketing Mix
The traditional marketing mix, often known as the 4 Ps (Product, Price, Place, Promotion), has be...
E-Service Quality
E-service quality refers to the quality of service delivered through electronic channels, primari...
UNIT III -Delivering the online customer experience
-Planning website design and redesign projects -Initiation of a website project -Defining site ...
Planning website design and redesign projects
Planning Website Design and Redesign Projects: Delivering the Online Customer Experience This doc...
Initiation of a website project
Initiating a Website Project Starting a website project can feel overwhelming. Here's a breakdown...
Defining site or app requirements
Defining Site or App Requirements Clearly defining requirements is crucial for any website or app...
Designing the user experience Development and testing of content
Designing the User Experience: Development and Testing of Content Creating a positive user experi...
Online Retail Merchandising
Online Retail Merchandising: A Deep Dive Online retail merchandising is the art and science of pr...
Site promotion or ‘traffic building’
Site Promotion or "Traffic Building" Getting your website noticed is crucial for online success. ...
Service Quality
Service Quality Service quality refers to how well a service provider meets or exceeds customer e...
90-Day Digital Marketing Plan
Phase 1 (Days 1-30): Foundation & Analysis: This phase is about setting the stage for success....
UNIT IV -Campaign planning for digital media
Introduction: The characteristics of digital media
Introduction Digital media has revolutionized how we communicate, consume information, and intera...
Step 1. Goal setting and tracking for interactive marketing communications
Introduction Before launching any interactive marketing campaign, it's crucial to define clear go...
Step 2. Campaign insight
Introduction Gaining campaign insight involves understanding the performance of your interactive ...
Step 3. Segmentation and targeting
Introduction Effective segmentation and targeting are crucial for maximizing the impact of your i...
Step 4. Offer, message development and creative
Introduction This step focuses on crafting compelling offers, developing persuasive messages, and...
Step 5. Budgeting and selecting the digital media mix
Introduction This step focuses on effectively allocating your marketing funds and choosing the ri...
Step 6. Integration into overall media schedule
Introduction Integrating your interactive digital marketing campaign into your overall media sche...
UNIT V -Social media and Social Media Optimization
Introduction: History Key terms and concepts
Introduction Social media has transformed how we communicate, share information, and conduct busi...
How it works Tools of the trade Pros and cons the bigger picture SMO (Social Media Optimization) like Facebook, Twitter, LinkedIn, Instagram, and more social media services optimization.
How It Works Social Media Optimization (SMO) focuses on enhancing your online presence on social ...
Introduction to Social Media Marketing & Advanced Platform Marketing
Introduction to Social Media Marketing Social Media Marketing (SMM) is the use of social media pl...
UNIT VI -Marketing communications using digital media channels
Search engine marketing
Marketing Communications Using Digital Media Channels: Search Engine Marketing (SEM) Introduction...
Online public relations
Introduction Online Public Relations (Online PR) is the strategic use of digital platforms to man...
Online partnerships including affiliate marketing Interactive display advertising Opt-in email marketing and mobile text messaging social media and viral marketing Offline promotion technique
1. Online Partnerships Including Affiliate Marketing Definition: Online partnerships involve coll...
Evaluation and improvement of digital channel performance
Improvement of Digital Channel Performance Improving digital channel performance is crucial for a...
Performance management for digital channels Customer experience and content management process
Performance Management for Digital Channels Performance management for digital channels involves ...
Responsibilities for customer experience and site management plan
A comprehensive site management plan ensures a positive customer experience across all digital to...
UNIT VII Evaluation and Improvement of Digital Channel Performance
Performance management for digital channels
Performance management for digital channels involves continuously monitoring, analyzing, and opti...
Customer experience and content management process
Customer experience (CX) and content management are crucial for building strong customer relation...
How often should content be updated?
The frequency with which you should update content depends on several factors, including the type...
Responsibilities for customer experience and site management Essential References:
A comprehensive site management plan ensures a positive customer experience across all digital to...