Digital And Social Media Marketing
UNIT I Introducing digital marketing
-Introduction: how have digital technologies transformed marketing -Definitions: what are digita...
Introduction: How Digital Technologies Transformed Marketing
The way businesses market themselves has undergone a radical transformation thanks to the rise of...
What are digital marketing and multichannel marketing?
These two terms often go hand-in-hand, but they have distinct meanings. Let's break them down: Di...
Digital Marketing Strategy
A digital marketing strategy is like a roadmap for your online marketing efforts. It's a plan tha...
Digital Marketing Communications
Digital marketing communications encompass all the ways you interact with your target audience on...
UNIT -II Digital marketing strategy
-The need for an integrated digital marketing strategy -How to structure a digital marketing st...
The Need for an Integrated Digital Marketing Strategy
In today's fragmented digital landscape, where consumers interact with brands across multiple tou...
How to structure a digital marketing strategy
A well-structured digital marketing strategy is like a blueprint for success. It provides clarity...
SOSTAC® Model
This framework provides a comprehensive and structured approach to digital marketing planning. L...
The Impact of Digital Media and Technology on the Marketing Mix
The traditional marketing mix, often known as the 4 Ps (Product, Price, Place, Promotion), has be...
UNIT III -Delivering the online customer experience
-Planning website design and redesign projects -Initiation of a website project -Defining site ...
Planning website design and redesign projects
Planning Website Design and Redesign Projects: Delivering the Online Customer Experience This doc...
Initiation of a website project
Initiating a Website Project Starting a website project can feel overwhelming. Here's a breakdown...
Defining site or app requirements
Defining Site or App Requirements Clearly defining requirements is crucial for any website or app...
Designing the user experience Development and testing of content
Designing the User Experience: Development and Testing of Content Creating a positive user experi...
Online Retail Merchandising
Online Retail Merchandising: A Deep Dive Online retail merchandising is the art and science of pr...
Site promotion or ‘traffic building’
Site Promotion or "Traffic Building" Getting your website noticed is crucial for online success. ...
Service Quality
Service Quality Service quality refers to how well a service provider meets or exceeds customer e...