Inbound Marketing
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UNIT 1: Inbound & Content Marketing
Foundations of Inbound Marketing
Introduction- The Age of SMAAC and Paradigm Shifts in Marketing The marketing world is constantly...
Inbound Marketing Philosophy, and its Comparison to Digital and Outbound Marketing
What is Inbound Marketing? Inbound marketing is a way of attracting customers to your business by...
Inbound Marketing: Strategy & Stages
Inbound Marketing: The Basics What's the Strategy? Inbound marketing is like attracting bees to h...
Content Marketing
Content Marketing: What it's all about Definition of Content Marketing Content marketing is the p...
Content Marketing Measurement, Tools, and Strategy
Content Marketing Measurement & Tools Content Marketing Metrics To ensure content marketing effor...
Unit 2: Understanding Behavioral Marketing and Customer Segmentation
Understanding Customer Behavior in Marketing
Understanding Customer Behavior Fundamentals of Behavioral Marketing Behavioral marketing is abou...
Understanding Behavioral Triggers and Cues in Marketing
Behavioral Triggers and Cues In marketing, effectively engaging with your audience often comes do...
Customer Segmentation & Targeting: Creating Tailored Marketing Experiences
Customer Segmentation Strategies Defining Market Segmentation Strategy What it is: A market seg...
Data & Touchpoints: Gathering Insights & Mapping Customer Interactions
Data Gathering Methods To effectively market to your audience, you must first gather data, which ...
Unit 3: Search Engine Optimization
SEO Fundamentals
Introduction to SEO and SEM: What's the Difference? Defining Search Engine Optimization (SEO) Sea...
On-Page and Off-Page Optimization: Mastering the Art of Search Engine Visibility
Understanding On-Page and Off-Page Optimization SEO (Search Engine Optimization) is the art and s...
SEO Audits & Tools: Ensuring Your Website is Search Engine Ready
What is an SEO Audit? An SEO audit is a comprehensive analysis of your website's overall performa...
Specialized SEO: Mastering Local and Mobile Search
Local SEO: Connecting with Customers in Your Community Definition of Local SEO: Local SEO (Se...
Unit 4- Social Media Marketing & Programmatic Ad
Introduction to Social Media platforms and its characteristics - Trends - Creating a social media...
Introduction to Social Media Marketing (SMM)
1. Definition: Social Media Marketing (SMM) Explanation: Social Media Marketing (SMM) is the st...
Trends in Social Media Marketing
Social media marketing is dynamic. Key trends shaping SMM include: 1. Dominance of Video Content ...
Creating a Social Media Strategy
A social media strategy is your roadmap for using social media effectively. It details your goals...
Measuring Social Media Results
Tracking your social media performance is essential to prove its value, understand your audience,...
Tools for Social Media Marketing
Managing social media effectively often requires using specialized tools. These tools help stream...
Basics of Programmatic Advertising
Programmatic advertising uses technology to automate the buying and selling of digital ad space i...
Native Advertising
Native advertising is a form of paid media designed to match the look, feel, and function of the ...
UNIT 5: E-mail & Mobile Marketing
Email Marketing – Types of e-mails - Creating e-mail marketing strategy - Tools for e-mail Market...
Introduction to Email Marketing
Definition: Email marketing is a digital marketing strategy that involves sending emails to a lis...
Types of Marketing Emails
Different emails serve distinct purposes in your marketing strategy. Here are common types: 1. We...
Developing Your Email Marketing Strategy
A strategy guides your email marketing efforts, ensuring they align with your business objectives...
Email Marketing Tools & Measuring Success
Choosing the right tools and tracking performance are vital for effective email marketing. Essent...
Basics of Mobile Marketing - Introduction
Definition: Mobile marketing is a digital marketing strategy focused on reaching people directly ...
Mobile Marketing: Strategy & Key Considerations
Developing a Basic Mobile Strategy: Creating a mobile strategy ensures your efforts are focused a...
UNIT 6: Influencer Marketing
Influencers - Role of Influencers in Marketing today - Strategies for Identifying and engaging In...
Introduction to Influencer Marketing
Influencer marketing is a strategic approach where brands collaborate with individuals who have o...
The Role and Importance of Influencers Today
Influencers have become a significant force in modern marketing. They are individuals (or sometim...
Strategies for Identifying and Engaging Influencers
Finding the right influencers and building effective partnerships requires a strategic approach. ...
Tools for Influencer Marketing
Just like other specialized areas of digital marketing such as Content Marketing, SEO, Local SEO,...
Creating an Influencer Marketing Campaign
Launching a successful influencer marketing campaign involves careful planning and structured exe...
Measuring the Results of an Influencer Marketing Campaign (Metrics)
After executing an influencer campaign, measuring its performance is essential to understand its ...
Unit 7: Utilization of Marketing Automation and Artificial Intelligence (AI)
Strategies for implementing Automation and AI internal customer-facing process – Streamlining mar...
Introduction to Marketing Automation (MA)
Marketing Automation refers to the use of specialized software platforms and technologies designe...
Introduction to Artificial Intelligence (AI) in Marketing
Artificial Intelligence (AI) in marketing involves using computer systems and algorithms to perfo...
Strategies for Implementing Automation and AI in Marketing
Implementing Marketing Automation (MA) and Artificial Intelligence (AI) isn't just about buying s...
Benefits of Implementing Marketing Automation and AI
Integrating Marketing Automation (MA) and Artificial Intelligence (AI) into marketing efforts yie...
A/B Testing and Optimization in Marketing
A/B testing (also known as split testing) is a fundamental method used in marketing to continuous...
Maximizing ROI with Marketing Attribution and Experimentation
Understanding which marketing efforts truly drive results and continuously testing new approaches...