Inbound Marketing
College Hive Podcast (Quick Learning)
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UNIT 1: Inbound & Content Marketing
Foundations of Inbound Marketing
Introduction- The Age of SMAAC and Paradigm Shifts in Marketing The marketing world is constantly...
Inbound Marketing Philosophy, and its Comparison to Digital and Outbound Marketing
What is Inbound Marketing? Inbound marketing is a way of attracting customers to your business by...
Inbound Marketing: Strategy & Stages
Inbound Marketing: The Basics What's the Strategy? Inbound marketing is like attracting bees to h...
Content Marketing
Content Marketing: What it's all about Definition of Content Marketing Content marketing is the p...
Content Marketing Measurement, Tools, and Strategy
Content Marketing Measurement & Tools Content Marketing Metrics To ensure content marketing effor...
Unit 2: Understanding Behavioral Marketing and Customer Segmentation
Understanding Customer Behavior in Marketing
Understanding Customer Behavior Fundamentals of Behavioral Marketing Behavioral marketing is abou...
Understanding Behavioral Triggers and Cues in Marketing
Behavioral Triggers and Cues In marketing, effectively engaging with your audience often comes do...
Customer Segmentation & Targeting: Creating Tailored Marketing Experiences
Customer Segmentation Strategies Defining Market Segmentation Strategy What it is: A market seg...
Data & Touchpoints: Gathering Insights & Mapping Customer Interactions
Data Gathering Methods To effectively market to your audience, you must first gather data, which ...
Unit 3: Search Engine Optimization
SEO Fundamentals
Introduction to SEO and SEM: What's the Difference? Defining Search Engine Optimization (SEO) Sea...
On-Page and Off-Page Optimization: Mastering the Art of Search Engine Visibility
Understanding On-Page and Off-Page Optimization SEO (Search Engine Optimization) is the art and s...
SEO Audits & Tools: Ensuring Your Website is Search Engine Ready
What is an SEO Audit? An SEO audit is a comprehensive analysis of your website's overall performa...
Specialized SEO: Mastering Local and Mobile Search
Local SEO: Connecting with Customers in Your Community Definition of Local SEO: Local SEO (Se...